Start a Local Marketing Club

Ever feel like you’re running out of marketing ideas for your small business? Then why not start a local small business marketing club? For many entrepreneurs, marketing is a critical weak point. Many small business owners run out of marketing ideas, and their sales reflect this doldrum.

Contact other small business owners you do business with, and ask them if they’d like to meet to discuss marketing ideas. Try to make sure you collaborate with people who are not in your business vertical, so as to not give away competitive advantage. Through regular meetings (weekly up to monthly), your small business marketing will certainly improve, and so will your sales. The added bonus is that as the local marketing club will also benefit your partners, so you can hopefully get paid quicker and expand on business opportunities together. A local marketing club is a very simple and effective way to jump start your marketing.

Buy Local

There is a huge "Buy Local" movement in Salt Lake City. Over 1,400 small businesses participate in "Buy Local First Utah", a non-profit organization that rallies the public to support local businesses. The movement is a huge success, with a growing roster of businesses and a supportive community. From what I understand, many local businesses have seen increased revenue due to the "Buy Local" efforts.

Your small business is likely a local entity. If your city or state has a similar organization, you should definitely register. In Utah, it only takes a few minutes to fill out an online registration form. Once the form is complete, you should receive some window stickers (if you’ve got a physical location), and a listing in their business directory. There should be no cost to sign up. Just do a search for "buy local, (Your city or state)", and get involved today!