Ever wanted to test your marketing message on the cheap? Google Adwords (or similar platforms such as Yahoo Search Marketing and MSN) offers a great way to see if your message will create attention and conversions for your offerings. Here’s how to do this, using Google Adwords as an example:
- Setup your Google Adwords account. This is super simple, and takes only a few minutes.- Create text ads with one or more messages. I suggest at least two variations on the same message so you can run an A/B test.
- Choose the keywords and other placements for your ads.
- Your ad is up and running.
Use Google Analytics and the Adwords reports to determine which ad is doing the best.Once you have this insight from Google, you can take your winning ad message and create print, TV, radio, or other ads. This is a super cheap way to test your message for only a few hundred bucks or less – much less expensive than running thousands of dollars in print or TV.
